Internet Marketing Consulting

Approximately 4 weeks ago I began making changes to my site based upon the research I had done on competitor websites at that time.  I made changes to a number of aspects of almost every page, notably the titles of the pages and in the meta tags.  I also altered the actual names of files and the links to those pages.  This process is not complete as it does require a significant amount of work.

Still the results have been significant although not what I expected.  Initially I was trying to improve my page rank in the search engines for the following phrases: “Calgary Internet marketing” and “Calgary search engine optimization”.  Interestingly my page rank declined and positioning was not improved for “Calgary Internet marketing”.  I am not certain why this has happened as Google tends to respond to situations in a rather unexpected way.  I have seen this before and expect to see improvement over time.  I did not see any change with reference to “Calgary search engine optimization”.

What was exciting though, was and had my website’s position for for the phrase “Calgary Internet consulting” has improved significantly over the past few weeks.  I am currently on page 1 of Google for that term.  In addition I am on page 1 in MSN searches and on Live.

What I will be doing now is continue to optimize various aspects of all my pages by improving the link names, making additional changes to the meta tags and improving the content  by adding improved keyword sensitive language.

I will continue to evaluate the results and hope to see major changes over the next little while.  Once I’ve optimized pages to the best of my ability, I will begin a major link campaign. I will keep you posted on results.