Internet Marketing Consulting

I switched my website (www.mmwebmarketing.com) over from being a  simple static HTML based site to a WordPress – CMS ( Client Managed System) because a friend of mine told me that Google liked blogs better than your regular website.  He mentioned that Google will index your site more often if it is built on a WordPress engine.

So I rebuilt my site using WordPress and, switched it on and then waited to see if Google was treating me any better on the search engines than before.

Lo and behold it is. My site’s search engine ranking is improving significantly.

Compare these numbers to those on my post from May 4th.

The positioning is significantly better that it was before. The bolded results are improved over the last time I checked.

I receive a lot of emails and feeds from Internet  marketing professionals who are considered to be gurus in the field. One such article I feel is worth passing on was about the importance of testing user activity on a website after your search engine results have generated traffic to your site and what happens after they have landed.

Many website owners don’t realize that when visitors arrive on their websites and then leave immediately without  visiting another page, they represent more than just a lost client. We now call these unconverted web tourists “bounces” and Google uses the pages’ Bounce Rates to determine the value of a site for keyword search accuracy and rank. A bounce rate of 75% or more is a disaster while a bounce rate of 25% or less is considered exceptional.

If you score poorly in Google’s evaluation  regarding your Bounce Rate, you can slide down in page position and the result will be less traffic which leads to  poor ranking in another of  Google’s criteria. This begins a vicious spiral out of the high traffic search zone on the search engines.

Read this article by Rob Garner to see what the experts are looking at.

I have been building a lot of WordPress themes for my clients recently and decided it was time to update  my own Blog.

I am in the process of redesigning my website as well but as is often the case, doing the work we need to do for ourselves often seems to come last. One of my mentors reminded me several years ago that too many people spend all their time working “in their business” and not enough time working ” on their business”.  The result is that nothing changes and therefore neither do the results.